Customer Spotlight: Meet John

Without our longtime customers, quite honestly, the Farmers’ Market wouldn’t be around. We’re fortunate to be part of such a supportive, caring community. Whether you stop by every week, every day, or multiple times a day, your smiling face makes our work meaningful and worthwhile. Thank you.

Our customer spotlights are one way to celebrate our Farmers’ family and show our appreciation for the many ways YOU FEED US with your kindness and friendship.

John is a regular at the Market. And if you know John, then you know what we love about him. His sense of humor. He stops in every morning for coffee and every noontime for lunch, usually a cup of soup. He says this is the one place where he enjoys being treated as a number (he and his wife Laurie have had a Farmers’ account here for a long time.)

Q: How long have you been a Farmers’ Market customer?

A: Since the Mesozoic Age. Or was it the Paleozoic. It’s been so long I can’t remember.

Q: Why do you enjoy shopping here?

A: 99.9% of the time the staff is in a good mood, even Patrick. 87.5% of the time I really like the soup. 100.00% of the time I love Sheik Yerbouti, Black Magic, Nutty Fisherman.

Q: Which three Farmers’ Market items would you bring with you to a deserted island?

A: Cheese – even blindfolded you’ll end up with a great choice. Pickled herring (I may be your one customer for this item). Cookies – any without mint. Not Patrick.

Beer Tasting Today and 15% off Tri-Tip

 

It’s officially barbecue season in the state of Vermont. During the warm, sunny days of early summer, we’re spending as much time as possible outdoors. At Farmers’ we’re celebrating with weekly beef and beer specials throughout the month of June.

If you’re a longtime fan of Vermont microbrews, you may be familiar with this brewery. But you might not recognize them with their new look! Trout River Brewing, located right down the road in Springfield, Vermont, has been around since 1996; they were one of the first 10 breweries in Vermont. The original owners, who put Trout River on the map as one of Vermont’s first craft beer companies, sold the business to three Springfield natives in 2016. The new owners have grown the original beer list, which included Rainbow Red Ale, Chocolate Oatmeal Stout, Hoppin’ Mad Trout Ale, and Knight Slayer Imperial Stout, to include a few different IPA styles, some German-style beers, a blonde, a porter, and more (including a delicious sounding Blueberry Saison.) Here’s their full lineup.

This afternoon (June 7) Trout River will be here with samples of some of their most popular brews. Stop by for a taste! For this weekend only, Trout River Brews are 10% off.

This week’s beef special (15% off) is Tri-Tip from Black River Meats–all-natural, locally raised beef from family-owned farms in Vermont, upstate New York, and New Hampshire. We’re getting more in tomorrow for your weekend barbecues. After you’ve picked up your beef and beer, all you need now are a few ears of sweet corn, a side salad, and maybe a watermelon, and you have a perfect summer meal.

 

Round Up for Rainbow Playschool’s Expansion Project

We’re excited to announce a new Farmers’ Round Up campaign that will kick-off on June 1. We’re helping raise money for Rainbow Playschool, a locally owned daycare and preschool program in Woodstock. They’re renovating to add more care spots for infants through pre-k.

What’s Farmers’ Round Up?

It’s an easy way for our customers to support area nonprofits that make our community a better place to live, learn, and play. When you round up your purchase to the nearest dollar amount, the additional cents are donated to a specific cause.

Why do we do it?
Farmers’ mission is to Feed Our Community by providing awesome food and great service. To us, service extends beyond the walls of the Market into the greater Woodstock community. The Round-Up program is one way we can support nonprofits that are making a difference.

How your donation helps

Rainbow Playschool is a local nonprofit that will serve as a certified daycare, preschool, and community and wellness center. Lots of market kids have attended Rainbow through the years, so we know first-hand the good work they do.

When you round-up at the register, your donation helps:

  • Add 1,000 square feet of flexible learning space to their new building on North Barnard Road in Woodstock.
  • Add an infant room—a much-needed resource for working families in our area—and increase overall enrollment.
  • Improve the learning environment.
  • Provide local jobs and help attract new families to our area.

A little about Rainbow

Rainbow Playschool has been serving families in our area for 36 years. Previously, they rented space in the basement of The Little Theatre at the Rec Center. This summer they’ll relocate to their new building, which they purchased last year, across from the Mt. Tom Farmers Market. Their expansion provides 16 new care spots, including infants, totaling 45 children per day in the school.

Rainbow is open year-round and provides all-day care Monday through Friday to working families in seven surrounding towns. They will open in their new space in August!

 

 

Customer Spotlight: Wade

In celebration of Customer Appreciation Day, we thought it would be fun to “shine the light” on a few long-time friends of Farmers’. This is part of a week-long series. 

Meet Wade

 

Wade stands in his favorite section of the store.

Q: How long have you been a Farmers’ Market customer?

Since 3 PC ( pre-Crowl), which would equate to roughly 30 years?

Q: Why do you enjoy shopping here?

The strong sense of community, seeing new and old friends, knowing that I am buying the freshest best products available both organic and local. Being introduced to new products: Just when I thought I had weaned myself off of the dark chocolate sea salt caramels, you introduce me to sea salt caramel Talenti Gelato. Who could imagine that I would not only be able to buy live oysters any day of the week but a selection besides. From seafood to meats to produce to cheese to wine, I don’t need to be anywhere but WFM and the shopping music is without equal.

Q: Which three Farmers’ Market items would you bring with you to a deserted island?

This is where it gets really hard. On one hand I could go for healthy and sustainable or say the hell with it, it’s a deserted island. But I’ll be good and say WFM Take and Bake pizza, Lincoln Peak Marquette and you’ve got it, Talenti Gelato.

We always look forward to Wade’s near-daily visits to the Market. Thanks, Wade, for taking the time to answer our questions.

We’re looking forward to seeing everyone at Customer Appreciation Day on Monday, May 27 (all items in the store will be 20% off).

Other posts you might enjoy:

Customer Spotlight: Gina and Mark

Customer Spotlight: Michael

Customer Spotlight: Meet Lois and Harvey

Customer Spotlight: Meet Jo-Ann and Norm

Customer Spotlight: Meet Jo-Ann and Norm

In celebration of Customer Appreciation Day (coming up on May 27), we thought it would be fun to “shine the light” on a few long-time friends of Farmers’. This is part of a week-long series. 

Meet Jo-Ann and Norm

 

Jo-Ann and Norm always brighten our day!

 

Q: How long have you been a Farmers’ Market customer?

A: We have been a customer for 24 years…when we moved to Woodstock from CA. We always tell people “we wouldn’t still be living in Woodstock if it wasn’t for the farmers market.”

Q: Why do you enjoy shopping here?

A: We shop there because the produce, meats, fish, etc. are topnotch, and we love the array of cheeses, wines, crackers, and coffee that you have for sale.

Q: Which three Farmers’ Market items would you bring with you to a deserted island?

A: The three items we would take with us would be a bottle of Rose, a loaf of Green Rabbit Bread, and a hunk of Pave d’Affinois cheese.

Jo-Ann and Norm, thanks so much for taking the time to participate in this fun little project.

We’re looking forward to seeing everyone at Customer Appreciation Day on Monday, May 27 (all items in the store will be 20% off).

Other posts you might enjoy:

Customer Spotlight: Gina and Mark

Customer Spotlight: Michael

Customer Spotlight: Meet Lois and Harvey

Why We Appreciate Our Farmers’ Market Friends

This photo was taken at our all-staff annual meeting this spring.

 

We hope you feel appreciated every time you visit the market. Because the truth is, we wouldn’t be here without you. This is what Customer Appreciation Day is all about … making sure you know how much we value your business and friendship.

We feel so lucky to be part of such a warm, caring community. The relationships we’ve developed with our customers over the years are a big reason why we love what we do. We asked a few members of our team what they appreciate about our customers, and here’s what they had to say …

“I appreciate the friendliness of our customers and the sense of community in the market.”

~ Nick, service team

“I appreciate the interesting recipes that people bring me and tell me about. Sometimes they tell me about a food combination that I would have never put together.”

~ Kyle, meat and seafood

“I appreciate seeing the same familiar faces every day.”

~ Alyssa, service team

“I appreciate our customers’ openness to learning.”

~ Cody, seafood and cheese

“I appreciate our customers’ patience. They really are patient.”

~ Robyn, coffee

“I appreciate our customers’ willingness to learn names and get to know you on a personal level.”

~ Adam, deli

“I appreciate our customers’ feedback. You can’t grow without feedback.”

~ Jen, prepared foods

“I appreciate our customers’ willingness to try new things and have a great sense of humor.”

~ Amelia, grocery

“I appreciate how understanding, patient, and appreciative our customers are, and their excitement about our food and products.”

~ Matt, deli and coffee

 

Customer Spotlight: Lois and Harvey

In celebration of Customer Appreciation Day (coming up on May 27), we thought it would be fun to “shine the light” on a few long-time friends of Farmers’. This is part of a week-long series. 

Meet Lois and Harvey

 

 

Q: How long have you been a Farmers’ Market customer?

A: We have been customers since the first day Patrick opened the market.

Q: Why do you enjoy shopping here?

A: We enjoy shopping at the market because everything is delicious, and besides seeing friends there we have come to enjoy all

the employees. They are family.

Q: What three Farmers’ Market items would you bring with you to a deserted island?

A: That is difficult: I would bring watermelon (a large one) and a bottle of red wine along with a fabulous cheese. Harvey would bring a big salami, a chocolate bar and some jelly donuts!

Thank you, Lois and Harvey, for brightening our days with your smiling faces.

We’re looking forward to seeing everyone at Customer Appreciation Day on Monday, May 27 (all items in the store will be 20% off).

Other posts you might enjoy:

Customer Spotlight: Gina and Mark

Customer Spotlight: Michael

 

Customer Spotlight: Michael

In celebration of Customer Appreciation Day (coming up on May 27), we thought it would be fun to “shine the light” on a few long-time friends of Farmers’. This is part of a week-long series. 

 

Meet Michael

 

Michael poses for a quick photo in the produce department.

 

Q: How long have you been a Farmers’ Market customer?

A: We discovered the Farmers’ Market during our first visit to the Woodstock area in the late 1990s, and it was certainly a factor in helping us decide to focus on this area when we began looking for a house or land in Vermont. We were living in Chicago at the time, and I clearly remember being surprised that I could buy better bread in small-town Vermont than I could at my local Whole Foods back in the city (shoutout to Red Hen!). Then, when we moved to Woodstock in 2002, I became a regular. I shop at least three to four days a week, cooking as inspired by what I see in the market. So browsing WFM is great in helping to put together a menu for our evening’s dinner.

Q: Why do you enjoy shopping here?

A: There are many reasons, but here are three of the main ones:

  1. Superior quality: From the moment I walked into WFM, I was taken with the overall high quality of the products in every department. And I really appreciate the focus on local and regional products. There are multiple reasons to support local producers — and certainly one of them is that these products are usually better tasting. (Plus, of course, they have a lower carbon footprint and buying from local producers boosts the economy here in our region.) But even when local products aren’t available, WFM maintains its focus on high quality.
  2. Selection: I have to keep reminding myself that WFM is a small market, since you do such a great job of maintaining not just the basics but a diverse selection of products that are inspiring to cooks and appealing to eaters.
  3. Awesome staff: I’ve shopped at WFM hundreds of times over the years and am always impressed by how friendly and helpful every single staff member is. I’ve tried to remember any unpleasant interactions I’ve had with a team member at the market but honestly couldn’t think of one.

Q: What three Farmers’ Market items would you bring with you to a deserted island?

A: Just three? That’s really hard to do. But I’ll try*:

  1. Mitchell’s Fresh Tortilla Chips: We don’t eat much “junk” food, but these are my weakness (and the go-to crunchy, salty snack in our house). Great plain and sturdy enough for dipping salsa or guacamole. They’re also terrific for chilaquiles and on the rare occasion when we have a bag go stale on us, I pulverize the chips and use them to thicken chili.
  2. Soom Tahini: Hands-down the best tahini you can buy and a necessity for Michael Solomonov’s hummus.
  3. Red Hen Mad River Grain bread: You’ll always find part of a sliced loaf in our freezer, ready for toasting for breakfast or for making a grilled cheese.

*Honorable mentions to the #20, Messinia Estate Kalamata olives, The Olive Table Early Harvest Organic olive oil, La Marocaine harissa, Kuner’s Refried Pinto Beans, Cabot cheddar, Kendall Brook Smoked Salmon, Misty Knoll poultry, and Choomi Coconut Macaroons.

Thank you, Michael, for taking part in this fun little project!

See everyone at Customer Appreciation Day on Monday, May 27 (all items in the store will be 20% off). 

Another post you might enjoy: Customer Spotlight: Gina and Mark

Customer Spotlight: Gina and Mark

In celebration of Customer Appreciation Day (coming up on May 27), we thought it would be fun to “shine the light” on a few long-time friends of Farmers’. This is part of a week-long series. So stay tuned!

First up!

Meet Gina and Mark

 

Gina and Mark are familiar faces at Farmers’.

 

Q: How long have you been a Farmers’ Market customer?

A: We’ve been customers since before Patrick owned the place! We were customers at the market from it’s inception—over 30 years ago

Q: Why do you enjoy shopping here?

A: We enjoy shopping here because we love the atmosphere and we can get everything we need to eat well. We shop here almost exclusively for our dinners. Why would we go anywhere else? We also love the young people at the checkout and the old people who run the place 😉

Q: Which three Farmers’ Market items would you bring with you to a deserted island?

A: If we could only choose three items to take with us to a deserted island…. well, this is a very tough question—I don’t think we’ve EVER left the market with only three items in our basket. But, if we HAD to choose: First, of course, would be a bottle of wine. The second two items would have to be something that goes well with the wine. So, I guess that would be a great piece of cheese and a loaf of bread. Can we have four? We’d have to have a fresh apple or a pear. See what I mean, you can’t limit yourself!

Thank you, Gina and Mark, for taking the time to take part in this fun little project!

See everyone at Customer Appreciation Day on Monday, May 27 (all items in the store will be 20% off). 

 

Introducing Our “New” Apple Pie with Champlain Orchards Apples

 

Our apple pies may look the same, but we think they taste a little different.

The bakery team is excited to announce that we’re now baking with Champlain Apples, fresh from Shoreham, Vermont.

Not only do we think they make better apple pies, we’re also proud to support this family-owned, ecologically-managed orchard. Their apples are eco-certified by the Integrated Pest Management Institute of North America, which means they’re committed to using natural and eco-sensitive methods to ward off pests and disease.

Champlain Orchards is one of the oldest, continually operating orchards in Vermont. Bill and Andrea Scott have owned the orchard since 1998. Their ecological farming practices include using wood chips from pruned branches as a natural mulch around the base of their trees to in increase plant health. Rather than pesticides, they use natural predators, mating disruption, and trapping to keep pests away. To learn more, visit their website or plan a summer road trip. The orchard, with an astounding 110 varieties of apples, overlooks Lake Champlain with views of the Adirondack Mountains. It’s a pretty spectacular location.

If you’re an apple pie lover, we think you’re going to love these apples!

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