Spring is in the Air

Passover and Easter are quickly approaching and we are more than excited to see several great products rolling in for the spring season! We’ve already seen the arrival of Easter lilies, tons and tons of jelly beans, challah, hot cross buns, matzah, and so much more!

One of our favorite foods worth celebrating this time of year is Vermatzah—a traditional matzah made by the Naga Bakehouse in Middletown Springs, VT. This outstanding artisan product is one of the coolest foods of the season—it’s wood-fired and a true farm to table product.

Traditionally, matzah is a yeast-less flatbread that hasn’t had time to rise. It was first made by Jews during the exodus from Egypt and their escape from slavery. Matzah continues to be a symbolic food for Passover and the celebration of spring, rebirth, and renewal.

The Naga Bakehouse is a small family run bakery that strives to follow this deep tradition in baking their Vermatzah. It is their mission to reconnect the food we eat with the story of where it comes from by growing many of their own ingredients and sourcing what’s left from local farmers. Every piece of their wood-fired matzah is made by hand in small batches, and baked by an open air wood oven. Their meticulous process and use of only Vermont grown grain can be followed from field to harvest to baking. Their work to connect modern ecology practices with ancient dietary laws and ethical standards across the board from food production, preparation and eating makes their Vermatzah an Eco-Kosher product. They see their process as a return to the past and a metaphor for getting back to the basics. Every box of Vermatzah also includes a packet of Vermont wheat berries as a further link to reconnect with the land and take part in the spring season of renewal.

Vermatzah offers up a great way to celebrate the Passover holiday with a focus on healthy eating and sustainable agriculture while also being tasty! Its roots spring deeply from tradition and there is a mindfulness incorporated into its process from when it is planted to the moment it arrives to WFM that makes it a must have for all of us here at the market!

Drink Green & More!

No, we’re not talking about smoothies. We’re celebrating beer from the Green Mountain State! Join us all month long for weekend tastings and specials from breweries all across the state. 10% off Zero Gravity, 14th Star, Goodwater, and Trout River all month. Cheers!











Zero Gravity Tasting | Friday 4-6pm


Zero Gravity Craft Brewery began in May 2004 in Burlington, Vermont.
One of the distinguishing elements of their beers at Zero Gravity is
adherence to the qualities of the classic beer styles that make those beers great.

10% Off All Month!





St. Patrick’s Day | Saturday, March 17th
Swing by the market for all things St. Patrick’s!
Grab a loaf or two of our famous Irish soda bread, stock up on cabbage, and snag a pack or two of your favorite beer
  • Green Mountain Smokehouse Corned Beef Only $7.49/lb
  • 20% Off Organic Green & Red Cabbages
  • Boiled dinner & Irish specials in the hot case all weekend long





Easter Sunday | April 1st

Hop on Easter planning! Let us help you host Easter brunch.

  • Easter Brunch & Dessert catering menu
  • Preorder your Easter meats! Ham, lambs, turkey, and more!
  • Lots of local chocolate & candy
  • Easter lilies & plants

Spring is in the Air?

While we still pine for fresh powder, I guess it’s time to look forward!! Here’s a sneak peak at what’s in store for March!!

  • St. Patrick’s Day is on a Saturday night March 17th!  Check out DRINK GREEN! campaign for March where we will be featuring great deals on some outstanding Green Mountain state beer! Zero Gravity, 14th Star, Trout River and Goodwater will all be 10% off all month!
  • Our kitchen,  bakery and produce dept.  will have you St. Patty’s ready:  boiled dinner, Irish Soda Bread, Shamrock Cookies, tons of cabbage and corned beef!
  • Cheese and Beer!  Check out Two Roads Brewery on Friday March 16th  and a great Irish Cheese demo on Saturday the 17th!
  • Floral:  We’ll be getting some outstanding fresh flowers in weekly to brighten your mood!  I just saw pussy willow in the store today!!
  • Produce:  Outstanding spring produce is trickling in from Mexico and the US–last call for Citrus!!
  • MAPLE MADNESS!  Fresh new crop maple is on the way!  The sap is running!
  • Easter is April 1st oh my!!  Easter menus will be available shortly!

Valentine’s Day at Farmers’

They say the fastest way to a person’s heart is through their stomach!








Swing by the market for all of your Valentine’s Day needs. From fresh rose bouquets to bubbly specials and bakery sweet treats to all the fixins’ for a romantic dinner for two. Take a peek at our monthly flyer and check out our Valentine’s Day Bakery Menu. Thinking of staying in and cooking up dinner for your Valentine? Check out some of our meat & fish specials:

Romantic Dinner Fixins’

On sale Friday Feb. 9th – Wednesday, Feb. 14th

15% Off
Rack of Lamb (Australian)
Tenderloin (New England)
Rib Eye (New England)

15% Off
Large Scallops
Lobsters (free steaming!)





Roses & Bouquets

Of course you can’t forget the flowers on Valentine’s Day! Impress your sweetie with some of the most beautiful bouquets around Woodstock. Easy peasy!
Dozen roses only $24.99!

Superbowl Sunday!

Okay, let’s get this out of the way first…GO PATS! (…hey, we’re in New England after all)
Whether you’re rooting for the Pats or the Eagles this Sunday, I think we all can come together for the food & drink. Check out our game day menu for all of your party needs. From wings to sandwich platters and our famous dips, we’ve got you covered. Plus! We’re doing Take & Bake Pizzas on Sunday from 12-6pm. Get your Game Day Grub on!
The grocery department is full of crowd pleasing snack that will be sure to land you a win on game day. Have you tried Paqua chips yet? My gosh, so good. inspired by those classic techniques, these guys make the crispiest tortilla chip around. Mix in their unique flavors like Haunted Ghost Pepper, Cool Salsa Verde, and Spicy Queso… and well, damn, you’ve got yourself a delicious snakc. One reason why they call themselves Paqui (rhymes with hockey) is because it’s the the Aztec word meaning “to be happy.” So eat chips and be happy!


IT’S WINTER!!  Play hard, eat well! January tips to great eating!


Formerly Orient Express, our annual Asian food highlight spans many different styles of cooking:  Japanese, Chinese, Thai, Korean…after all Asia is pretty big (no duh).  But what’s most important is that we have fun!  Our Kitchen: creative daily specials, amazing sandwich specials and watch out for our sushi rolls!! Our Grocery Department: tons of Asian specialty products and terrific recipes.  Our Produce Department:  cool Asian focused stuff like galangal, makrut lime leaves,  yuzu lemons and dragon fruit. 


Ok, so we’re not in California.  While our dear friends at Bi Rite work with tons of local farmers this time of year, we have to rely on our direct wholesale relationships to get great citrus for this once a year citrus blowout.  But we push hard and get great results and sweet, delicious citrus from all over Florida and California arrives daily for the peak of season.  Check out Jake’s specials in Produce all month! 



Let’s not kid ourselves.  Wings and ribs are not the healthiest of foods.  But gosh are they good.  And we offer both fresh local meats in our cases plus our kitchen makes a ton of buffalo, teriyaki and dry rubbed wings to go.  Check out Farmers Catering–we have a ton of great football food just a phone call away.  The Super Bowl (February 4th) is our kitchen’s busiest day of the winter! We’ll be standing by to take your orders every weekend during the January playoffs!  PS…we also make a ton of our own salsa, guac, our famous pimento cheese, muffaletta and dips.



We’ve got a ton going on for the New Year. Here’s a quick run down.

  • NEW YEARS WEEKEND: Silo Distillery, from Windsor, VT will be here Saturday December 30th!  They will be teasing you with some amazing concoctions made with their outstanding spirits and Fever Tree Mixers along with Stirrings drink mixers.  There spirits will be for sale during the time they are here!!
  • NEW YEARS WEEKEND: Abracadabra Coffee, from Woodstock will be here on Sunday New Years Eve brewing up their incredibly popular brews.  A perfect time to get your free pick me up and to purchase some their outstanding and unusual coffee beans.
  • OPEN TILL 7 PM NEW YEARS EVE:  Shop till you drop with tons of bubbly, snacks, entrees for dinner from our hot case,  beer and whatever else you need to party it up all night.
  • WE WILL BE CLOSED ON MONDAY, JANUARY 1ST.   We are giving our gang a day off!  We’ll be back in operation bright and squirrely Tuesday morning at 7:30 AM.
  • January will be a ton of fun here at FARMERS’!

    • CELEBRATE THE FLAVORS OF ASIA!  It’s our annual  event with tons of fresh produce, specialty products and recipes for an outstanding make your own meal and amazing and creative sandwich, hot case and cold case salads with an Asian flare all month long!!
    • IT’S GAME DAY GRUB!  NFL playoffs and the college bowl games and playoffs are a great time to shop the Market for some great- for-you and not-so-great-for-you snacks (if you know what I mean!) We’ve got a ton of dips, chips, wings, guac and football food planned…so stop by and stock up!  10% off Tom’s Knows Salsa from Eden, VT,  15% off Switchback Beer from Burlington, VT, 20%  off Vermont Farmstead’s Lille cheese!  Click here for catering menus--wings, mac and cheese, chili, Joey D’s Italian Sausages  and more!
    •  CITRUS MADNESS!  It’s peak citrus season and Jake has some great specials on both conventional and organic citrus.  Plus we have wide selection:  cara caras, bloods, satumas, clementines, grapefruit, pomelos, navels, kishus and more.  All  from Florida and California!!

Procrastinators Rejoice!

Still have some folks on your shopping list? No worries, we have some pretty amazing products that will please the foodie in your left. Check out some of our favorite last minute gifts:






















Bobby Sue’s Nuts
Savory, not too sweet all natural mix of almonds, cashews and pecans coated with a delicate meringue made from a special blend of spices. Delicious!

Vermont Farmstead Lille
Lille is bloomy rind drum with a velvety paste. It melts in your mouth with flavors of cream, butter and a pleasant salty rind

BENZ Woodworks Cheese Boards
Local Zach Benz has been crafting fine sustainably harvested local hardwood cutting and cheese boards for years. They are simple and gorgeous.

Dardimans California Pear Slices
Enjoy them as a snack, or with ice cream, cocktails, iced tea, caviar, prosciutto, and foie gras.

Maschio Sparkling Rose
Because bottles of mini wine are super cute. Throw it in a stocking or two!

Hop’n Moose Better Dayz IPA
Unfiltered Double IPA hopped with Citra providing a great balance of citrus and drinkability. Brewed right in Rutland!


My Favorite Things

Season’s Eatings!!

We are celebrating the holidays with My Favorite Things all month long!!

What the heck is “My Favorite Things?”

Our staff has little signs all over the store noting their favorite gift ideas!! Check out some great holiday food ideas over the next couple of weeks.  Shop local or on line!  We’ve got a ton of creative and interesting artisan foods from all over the worreal dillbig pixld!!

  • The Real Dill:  A cool little company out of Denver that makes the absolutely best Bloody Mary mix.  The secret is the pickle juice.  Patrick’s new favorite holiday product.
  • Tost:  The non alcoholic sparkling beverage made in Red Hook.  They came here last weekend and sold 6 cases in just an hour!  The stuff is amazing.  Staff favorite.
  • Our Own Cookie Boxes:  What an incredible hostess gift!  These babies are all the rage and our bakers are cranking them out daily!
  • Zack Benz cutting/cheese boards and Miranda Thomas Pottery:  Amazing house ware gifts from local artisans.  Great value, amazing quality.   Check out two of our favorite holiday boxes with Zack’s boards and Miranda’s pottery.  Our Fancy Feed Box and the Vermont Maple and Pancake Box are all the rage.
  • Wozz Balsamic Fig Mostarda:  Says Steve Moyer, “oh my goodness with cheese.”
  • Big Picture Caramels:  Mila from our deli crew swoons over these babies either as a gift or  an everyday little treat.

These are just a few of the hundreds of goodies we have kicking around for the holidays.  Of course you could always just do what many do during the holidays:  give a GIFT CARD!! 

Also, please remember our Harvest for Hunger promotion for December going great guns!!  We’re up to over $800–and our goal of $1,000 is well in sight!! Thanks so much–and remember, we MATCH EVERY DONATION!!


Read the rest of this entry »

Give Now! Great Cause!

Harvest for Hunger, our signature philanthropic program is in full swing for the holidays! Please give generously at our registers!! It’s a FRESH PRODUCE initiative where we match all giving at our registers and then purchase FRESH PRODUCE for the Reading Windsor Food Shelf and the Woodstock Area Community Food Shelf!! It’s a highly successful program and our goal for this holiday is $1,000–which, of course we will match, making the total a possible whopping $2,000!! We’ve already raised $500 as of December 1st.   We can do this! Please see our HARVEST FOR HUNGER PAGE for more details.

The economy may be improving for some but our local food shelves are being used more than ever!  Those with less often shop at the food shelf and find great items, but not often is there fresh produce available.

Farmers’ Market purchases great produce and partners with Black River Produce to get great pricing so that your dollars go even further.

Last August through this September we collected and matched nearly $5,200 dollars!!  And along with the Downtown Merchants group (Woodstock VT) who contributed monies, we totaled over $6,700!!

Thanks for all your support and your attention to this great cause.